Integration of marketing communications has been a hot topic for the Essay - 1

Integration of marketing communications has been a hot topic for the past 25 years - Essay Example ntrast to views of IMC as nothing other than an inconsequential fad whose popularity is predicated on media hype rather than on its realised, or potential, contribution to marketing communications. Focusing on this debate, this research will begin by defining IMC, following from which it will critically analyse both sides of the issue, ultimately arguing for the long-term value and importance of IMC. â€Å"Integrated communications are like a band. The different communications instruments - advertising, public relations, database marketing, media specialists, sponsorship, interactive, event marketing and the rest - are like different musical instruments: piano, trumpet, trombone, violin, clarinet, percussion and the rest† (Fletcher, 1998, p. 22). Other terms that have been used to describe IMC are â€Å"one-stop shopping,† â€Å"orchestration,† â€Å"seamless communication,† â€Å"whole egg,† and â€Å"the new advertising† (Duncan & Everett, 1993, p. 30). These terms signify the integration of specialized communications functions that previously have operated with various degrees of autonomy. Duncan and Everett argue that the basic concept of IMC is synergy, in which the individual efforts are mutually reinforcing with the resulting effect being greater than if each functional area had selected its own targets, chosen its own message strategy, and set its own media schedule and timing (Duncan & Everett, 1993). Proceeding from the stated, Duncan and Everett (1993) define IMC as â€Å"the strategic coordination of all messages and media used by an organisation to influence its perceived brand value† (p. 35). In comparison, Schultz, Tannenbaum, and Lauterborn (1993) define IMC as  "a new way of looking at the whole, where once we only saw parts such as advertising, public relations, sales promotion, purchasing, employee communications, and so forth. Its realigning communications to look at it the way the customer sees it - as a flow of information from

Final Paper Movie Review Example | Topics and Well Written Essays - 2000 words

Final Paper - Movie Review Example Tweedy devises a new way to feather their nest. Rather than collecting the eggs, Mrs. Tweedy decides to turn the fowls into pies! With the assistance of Rocky Rhodes, who is a new arrival and a self-professed Lone Free Ranger, Ginger finally comes up with a brilliant and heroic escape arrangement that frees them all in (Clifford, 2000). The film â€Å"Logans Run changed sci-fi blockbusters forever† borrows widely from the cult novel written by William Nolan and George Johnson. The film was set in 2274, a time when the leftovers of humanity will be living in a world that is computer-controlled, conserved, domed city following an apocalypse. The 23rd-century society as presented in this film is pretty much a utopia. People have to do shopping, take medication and have sex to their satisfaction as the computers take care of reproduction and child rearing. On turning 30, one is perceived as irrelevant and hence one should try his/her luck in a bizarre ritual known as The Carousel. In this ritual, citizens dressed in masks and robes hover upwards and are vaporized in the believe that they are being renewed. This research paper is an analysis of the contribution of a pair of films used as course work training in political science. The paper seeks to establish if the two films selected should be included into the c onstrained list of political study (Tunner, 2014). The co-directors and co-producers Nick Park and Peter Lord, have created prominence in the art of animation. The movie is a caricature of and homage to the great prison break movies we have watched. Park/Lord in one of the movies recounts the â€Å"Great Escape.† This experience is similar to Ginger’s whose attempts to get out were thwarted by "goons," However, the indefatigable Ginger keeps on trying until Rocky comes to her rescue and hope for escaping into the imaginary Paradise Farm is invigorated. Asked to give my opinion on the movie’s level of perfection, I would categorically say that

Effect of Increased Levels of Car Ownership

Effect of Increased Levels of Car Ownership Thomas Wust Increased levels of car ownership – is it driving places to the point of no return? In the past century, the car has become an everyday essential item for increasing numbers of people globally. There are 5 people in my house and we own one car. It has a diesel engine, and it is used for the school run every Monday to Friday. My dad then takes the car to Wolverhampton to work. He uses more fuel travelling 6 miles in the town to drop me and my brothers off at our schools and my mum at work, than he does travelling 22 miles on the motorway to go to work. The journey time isn’t much different either. Map 1: Car Ownership Levels7 KEY 601+ 501-600 301-500 151-300 101-150 61-100 41-60 21-40 11-20 The map shows that in most MEDC’s, there are over 301 cars per capita, whereas in LEDC’s, there are considerably less (mostly Map2 (below) from Worldmapper8 shows car ownership levels from a different perspective. ‘Larger than life’ areas e.g. North America, Japan and the UK have high levels, whereas ‘shrunken’ areas have fewer, hence why Africa and parts of Asia are visually smaller than Europe and America. This may be a necessity in some areas eg remote rural areas where public transport links are limited (Cumbria, UK) or a luxury in others, where public transport networks are seamless eg Germany. Map 2: Car Ownership – a different view! Over time, cars have become increasingly common place but can the existing roads and related infrastructure cope with the extreme increase of car ownership? Will the extent of road coverage become over-run in the future? Is it indeed driving places to the point of no return? The number of cars available in the UK (known as the car parc) has risen from 17 million in 1971, to 31 million in 2007 according to the RAC. That’s almost doubled in 36 years (average annual increase of 3%). Car Ownership on the increase – what are the causes? What are the effects of increased car ownership? The effects of car ownership are beneficial for some, but not for others. Socially, the car is an easy commute, and is accessible to all, regardless to age or height (persons under 17 in the UK cannot drive, however they can be passengers). There are impacts in regard to health, because CO2 emissions in UK cities are too high according to EU rules, meaning potential impacts for those with breathing related ailments. Economically, the effects are positive because it creates transport related employment; generates income from fuel duty and road tax, which help the UK government to provide a safer driving environment. However, there is a negative effect economically. When a vehicle collides with another, or crashes into property, insurance companies pay for the damage, which costs them a lot of money. Environmentally, there are only downsides to car ownership; the largest being the emissions released from a cars’ exhaust, and because car ownership is increasing, the problem will only develop and cause more problems, unless car designs improve. Noise pollution is an additional problem. Toll roads also cause environment problems. This is because many are built over green-field land (land not built on) and they are used by a small amount of people in the UK, therefore not only is it bad for the environment, but it’s also a waste of money and land. According to a campaigner for better transport in the UK, the M6 toll has no net benefit for drivers whilst causing huge and irreversible environmental damage.11 The M6 Toll carries 55,000 vehicles per day12, out of the 2  ½ million vehicles in the West Midlands. That’s 0.022% of vehicles in the West Midlands per day – that arguably makes it an expensive race track. Also, oil consumption becomes a problem, especially with the car ownership rates increasing in China: â€Å"We project that the total vehicle stock will increase from about 800 million in 2002 to over 2 billion units in 2030. In particular, China’s vehicle stock will increase nearly twenty-fold, to 390 million in 2030. This fast speed of vehicle ownership expansion implies rapid growth in oil demand.†13 Oil is a non renewable fossil fuel. We have gone beyond ‘peak oil’ and will need to find alternatives, potentially this will help the environment. This could be rectified by manufacturing car that use biofuels made of organic matter and other materials, and electric cars. Again, public transport falls into this category, however, in the UK especially, we need to work on the reputation of public transport in terms of cost, friendliness of employees and late arrivals. Globally, car ownership is increasing; however different countries are increasing at different rates. Map 3 (p6) shows how many cars the country had per 1000 people in 2010. The map shows that the U.S. has the highest amount of cars to 1000 people and Kenya have the lowest with 24 cars to 1000 people. What I find very surprising from this data is how low China’s and India’s cars per capita is, however I believe this is a good move by China and India from an environmental perspective because of their flourishing economy and workforce, they already emit high levels of carbon dioxide emissions in the world. Having a lower car ownership rate than other countries per 1000 people assists in bringing the amount of carbon emissions down. In addition to this, China is a NIC (newly industrialised country), and so is India, so they may not be able to command such a large car ownership per capita. Because this data is 4 years old, the numbers would have changed. My prediction in 2014 is that the NIC’s (See table below) would have increased car ownership per capita, as their countries are developing and transport is much needed. MEDC’s are trying to reduce the amount of cars on the road due to climate change targets needing to be met, especially the case in the EU. LEDC’s would have stayed the same or increased if more cars are bought or as they begin to become a developing country. MEDC Country Cars per Capita NIC Country Cars per Capita LEDC Country Cars/capita U.S. 797 Japan 591 South Africa 165 Australia 717 Russia 293 Kenya 24 New Zealand 713 Brazil 249 Canada 607 China 83 U.K. 519 India 18 In comparison to MEDC’s and LEDC’s, it is clear that MEDC’s have a higher number of cars per capita than LEDC’s. The main causes of car levels rising is a population increase. With 7 billion people on the planet now, people want an easy method of transport and the car is the obvious solution for most. If the world’s population carries on increasing at the predicted rate of 1 billion people every approximately 12 years in the world, the effects of increased car ownership could be increased congestion, more grid lock, and an unhealthy effect of the Earth’s climate. What if we †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. increase the price of cars when the customer already has 2 cars to their household. This could discourage customers from purchasing extra cars and will result in fewer cars on the roads. In addition, fewer cars mean less repairs and refurnishing on the roads, making less congestion and traffic jams. This will also decrease the risk of collision if there are fewer cars. Increase road taxes. Although this will be extremely unpopular with motorists, it will mean they have less disposable income to spend on additional cars. Furthermore, the extra money is going to the government, and they put the money back in to making driving safer by placing safety cameras. enforce a law which limits a household to 2 cars. This will be effective because it prevents excessive car ownership and will aid in the sustainability of road structures because there will be fewer cars to damage the road. The knock on effect here is reduced employment in the car industry. build additional roads on unused land. Although this is definitely not environmentally friendly, it will mean that vehicles have more roads to use. This will assist in making less grid locks and less congestion. This scenario isn’t fully sustainable because car ownership is always rising (if predicted rate happens), and eventually those roads will be used up too. Create more public transport capacity. Even though a household may own 3 cars, they will be used less if we tempt them onto the bus or train. The solution is great if you live in an urban area where these services are available; however this may not be a viable solution to people living in a rural area where a bus service or train station isn’t available. Develop more cycle routes and pedestrian pathways to encourage people to walk to their destination or cycle there. Not only will this help with the congestion and grid lock problem, it is also helping the environment because fewer emissions from cars will be released into the atmosphere. This also helps with the UK obesity issue too. If we look to Germany and Switzerland, their public transport systems are developed and provide an excellent service, as I can say because of personal experiences and comparisons between the UK’s. However it seems that the UK are taking steps forward in improving public transport, as the government have confirmed a  £2.7bn deal to build new ‘state of the art’ trains between London and Scotland. UK Transport Secretary Patrick McLoughlin said: â€Å"These new trains will transform rail travel between many of the great towns and cities of England and Scotland. This deal is further proof that our long-term economic plans are on track, creating jobs and breathing new life into the UK’s train-building industry.† In conclusion, I feel that we need to tempt drivers from their cars and convince them to use public transport or cycle and walk as an alternative. Walking brings health benefits to the individual and in terms of reduced emissions. Car ownership is driving us to the point of no return, we cannot escape that fact, however with careful direction and thought we could ‘turn the corner’ and become more sustainable. As a result of my research, when I am older and able to drive, I will try to only own one car, two only if it absolutely necessary. This is to help the levels of car ownership stay the same or decrease in my area, helping my and others’ health. Ideally I will live close to work, cutting commuting time and improving the chance of viable public transport use. Bibliography/Sources FOR INDEPENDENT REPORT 2 – TRANSPORT http://www.racfoundation.org/assets/rac_foundation/content/downloadables/car%20ownership%20in%20great%20britain%20-%20leibling%20-%20171008%20-%20report.pdf www.potholes.co.uk http://en.wikipedia.org/wiki/List_of_countries_by_vehicles_per_capita www.outline-world-map.com http://www.bbc.co.uk/news/business-20442666 http://www.volkswagen.co.uk/?gclid=CNf3ysa3t7wCFQQGwwod6hMAxg http://en.wikipedia.org/wiki/File:World_vehicles_per_capita.svg http://www.worldmapper.org/display.php?selected=31 http://www.gapminder.org/world/#$majorMode=chart$is;shi=t;ly=2003;lb=f;il=t;fs=11;al=30;stl=t;st=t;nsl=t;se=t$wst;tts=C$ts;sp=5.59290322580644;ti=2007$zpv;v=0$inc_x;mmid=XCOORDS;iid=phAwcNAVuyj1jiMAkmq1iMg;by=ind$inc_y;mmid=YCOORDS;iid=tu0H0unnUriNvMXwH_qOqzw;by=ind$inc_s;uniValue=8.21;iid=phAwcNAVuyj0XOoBL_n5tAQ;by=ind$inc_c;uniValue=255;gid=CATID0;by=grp$map_x;scale=log;dataMin=194;dataMax=96846$map_y;scale=lin;dataMin=0.2955;dataMax=1214$map_s;sma=50;smi=2$cd;bd=0$inds= https://www.ipcc.ch/publications_and_data/ar4/wg3/en/fig/figure-5-2.jpeg http://www.bbc.co.uk/news/uk-england-25221134 http://www.publications.parliament.uk/pa/cm200405/cmselect/cmtran/218/218we19.htm http://citeseerx.ist.psu.edu/viewdoc/download?rep=rep1type=pdfdoi=10.1.1.168.3895 https://www.gov.uk/government/organisations/department-for-transport http://people.virginia.edu/~yo3t/wp/cars.pdf http://sustainablecitiescollective.com/pratik-dave/225581/investments-made-under-national-urban-renewal-mission-india-did-it-help-reduce-ve

Mountain Man Brewing Company Case Essay -- Business Strategy managemen

Mountain Man Brewing Company Case The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a Light version of the beer. This paper will evaluate the following: 1. The positioning statement of MMBC; including what has made MMBC successful and how MMBC distinguishes itself from competitors. I will argue that quality and authentic West Virginia family recipe created a brand that differentiates the lager from competitors. 2. How these factors enabled MMBC to create such a strong brand; and why, despite its strong brand, MMBC was experiencing a decline in 2005. I will show that the decline is due to changes in beer drinking patterns, markets, and demographics in the region as well as the U.S. in general. 3. An evaluation of whether or not to launch Mountain Man Light. I will explore the pros and cons of creating a light version of the brew and other strategic options for growth if this brand extension is not launched or if the launch is unsuccessful. I will demonstrate that launching a light beer product shows promise for improved profit through 2010, but that another strategy should be under development during that time frame if MMBC wants to remain competitive for the long term. Mountain Man Brewing Company’s Positioning in the East Central Market According to Alvin J. Silk, a positioning statement is designed to define who are a company’s customers, what set of needs does the product fulfill, and why is the product the best one to fill those needs (2006, p. 90). I found this question challenging because a positioning statement should define â€Å"the place the firm wishes to occupy in its’ targe... ... I believe these types of products would tap into the quality that Mountain Man Lager is known for and seem like a better fit with the Brand Mountain Man is famous for. This would also open up opportunities to extend the brand into brew pub restaurants, which have become very popular in recent years. I think that Mountain Man’s unique distinctive history and brand recognition could be used to create a memorable restaurant experience. The main point of this argument is that MMBC should continue to explore opportunities to improve profit. In a mature market, I believe the worst thing MMBC could do is to settle for the â€Å"status quo†. References Abelli, H. (2007). Mountain Man Brewing Company: Bringing the brand to light. (2069) Boston, MA: Harvard Business School Publishing. Silk, A. J. (2006). What is Marketing? Boston, MA: Harvard Business School Publishing.

Planet Hollywoo

Marketing 520| Marketing Plan for Planet Hollywood| Midterm Report| | | Marwan Soliman Noha Abdel Fayad Hadil Abdel Fayad May Abdeen Table of Contents Company Background2 Mission Statement2 Company History:2 Situation Analysis2 Environmental Scanning:2 Macro environmental Forces:2 Micro environmental Forces2 Competitive Analysis:2 SWOT Analysis:2 Market Segmentation2 Demographic2 Psychographic2 Behavioral2 Targeting2 Targeting Strategy2 Problem Statement2 Works Cited2 Company BackgroundPlanet Hollywood is a trademark for restaurants, bars, casinos, and resorts that was established in 1991 by its founder Robert Earl and his partners and stockholders Bruce Willis and Sylvester Stallone. Planet Hollywood distinguishes itself with the unique experience it offers its customers from gaming and live entertainment at the Hollywood themed venues. The focus of this marketing plan is the Planet Hollywood restaurants that resemble the Hollywood inspiration with its wide collection of Hollywood p rops and souvenirs from top rated movies and TV shows that decorate the place and the wide collection of items available for sale.Planet Hollywood strives to act as a creator and developer of consumer brands that take advantage of the universal appeal of movies, sports, and other entertainment-based themes The unforgettable dining experience at Planet Hollywood is completed with its delicious diverse menu of salads, burgers, and much more. Currently, Planet Hollywood has sixteen branches all over the world at which three of these are located in the Middle East (Dubai, Reyadh, and Kuwait). Mission Statement â€Å"Planet Hollywood International Inc. s a guest-driven company committed to providing [its] guests with an exciting inside look at Hollywood, combining with exceptional food, outstanding merchandise and uncompromising service in every one of [its] restaurants. [It] recognize that [its] success is achieved by hiring, retaining and developing quality associates†. â€Å"W e have a passion for our guests We care about our associates We do not compromise our high standards We maintain a sense of urgency in everything we do We continuously strive to improve We are team players† Company History:Planet Hollywood International Inc. is the controlling body for entertainment-based theme restaurants located throughout the world. Planet Hollywood International also runs five Official All Star Cafe restaurants, a chain that focuses on professional sports and follows a sports-bar theme, and several Cool Planet Ice Cream shops. The management of the company is currently focusing on its core business of restaurants. The first Planet Hollywood restaurant opened in New York City in 1991 however the events leading to its beginning started 20 years before that date.In 1972, Robert Earl opened a dinner theater in London called ‘The Beefeater’ that offered its customers a dining experience with a medieval theme. Earl earned a degree in hotel and resta urant management the University of Surrey. He was passionate about creating entertainment-based restaurants such as ‘Talk of London,' ‘Shakespeare's Tavern,' and ‘The Cockney Club. ‘ In the 1980s, Earl foresaw the promising American markets that would guarantee the success of his entertainment-themed restaurants. He started off with selling his concepts to the developers of a then-new Disney World called EPCOT Center.Although the deal was unsuccessful, Earl decided to stay in Florida at which he opened several restaurants focusing on medieval and Wild West ideas until he sold it to a larger holding company in the mid-1980s. In 1989, Earl was appointed the new chief executive for the Hard Rock operation under ‘Mecca Leisure†. The ‘Hard Rock Cafe' chain is a music industry-based theme restaurants. With his new position, Earl created 20 Hard Rock Cafes in the eastern region. Meanwhile, Earl partnered with Keith Barish, a film producer at that t ime to open the first Planet Hollywood mentioned earlier.Barish and Earl looked at music, movies, and sports as means that bridge differences of language and other differences between people living in different places. Planet Hollywood witnessed immediate success; its museum-like decorations and its outstanding marketing plan attracted millions of customers. Earl and Barish asked celebrities such as Arnold Schwarzenegger, Sylvester Stallone, Bruce Willis, Demi Moore, and Whoopi Goldberg to act as restaurant's owners at which they would pass by ‘their restaurant' to check in and mingle briefly with their fans.A year later Earl left Mecca Leisure to plan the worldwide introduction of Planet Hollywood restaurants actors Don Johnson and his then wife Melanie Griffith, director John Hughes, comedienne Roseanne, and actors Tom Arnold, Wesley Snipes, and Danny Glover became investors by then. By mid-1993, Planet Hollywood International had opened its branches in London and southern C alifornia and was completing the construction of a fourth branch in Chicago. Architect David Rockwell was hired to design the new branches. The branches were created to seat more than 200 people.Each branch contained film props and floor layouts that were unique to their locations. Dorothy's dress from ‘The Wizard of Oz,' the pottery wheel used by Demi Moore and Patrick Swayze in ‘Ghost,' a replica of the castle from ‘Dracula,' the Batmobile, the Flintstone buggy, and a plastic model of the meat slab that was pulverized by Stallone in the film ‘Rocky’ were all items put on display in different locations. Celebrities hand prints walls and big-screen televisions to play promotional clips for upcoming movies were further attractions found at Planet Hollywood.Peter Morton Hard Rock International executive at that time filed a suit against Earl and Planet Hollywood claiming that Earl had copied that Hard Rock concept. Earl dismissed the charges and the case against Planet Hollywood never amounted to much in court. In addition, Planet Hollywood continued its move up the ladder of success and became well-known in the theme restaurant business. By the end of 1993, Planet Hollywood expanded to have eleven new branches in different states. The opening of each branch was a major gala event that attracted crowds who were eager to see celebrities and different famous media figures.Each new branch generated revenues worth $ 15 million. Selling licensed Planet Hollywood merchandise in addition to serving food and drinks from a diverse menu were a major attraction of customers. Key rings, T-shirts, sweatshirts, watches, and leather coats are examples of the items sold at the restaurants. The merchandize selling not only boosted the revenues by differentiating Planet Hollywood but its popularity pushed it to open separate retail stores called ‘Planet Hollywood Superstores,' a move that further increased yearly profits.In 1994, Planet Hollyw ood continued expanding to open branches worldwide. The company also began establishing other theme-restaurant ideas such as the Official All Star Cafe. Barish and Earl realized the people’s key interest in celebrities’’ life and continued expanding based on that. They continued recruiting professional sports figures to invest such as hockey great Wayne Gretzky, football icon Joe Montana, and basketball superstar Shaquille O'Neal. Also in 1994, the company opened what would become its highest income generator branch at Las Vegas. The Las Vegas restaurant was designed to seat .The branche's opening drew more than 10,000 people who sat on stadium-like bleachers to watch the stars' arrivals at the event. Later that year, another 500-seater of Planet Hollywood opened in Orlando's Disney World. With that branch, Earl and Barish became officially the owners of the two highest-profit generating restaurants in the United States. In 1996 the company decided to go public not only by offering stocks but the company also convinced MBNA to issue Planet Hollywood VISA credit cards that gave cardholders priority seating at the restaurants.A joint venture with ITT Corporation was also established to develop Planet Hollywood casinos in Las Vegas and Atlantic City. Furthermore, Marvel Entertainment Group, Inc. and Planet Hollywood International decided to develop comic book character-based restaurant theme calling it ‘Marvel Mania. ‘ Ideas for a new concept called ‘Chefs of the World,' which was to feature a ‘star-studded' culinary staff, also began to rise. Celebrity support received through their ownership and investment in the chains made Planet Hollywood and All Stars Cafe unique by all standards. In only five years the company had grown from one $3. million restaurant in New York to an almost $300 million operation with approximately 50 units throughout the world. Situation Analysis The dining service in Egypt has witnessed a hu ge change in the last few years . Dining out became part of the lifestyle of Egyptians who can enjoy such leisure. People are constantly seeking new diners, especially international ones they try during their trips abroad, they see in foreign movies or hear about from friends. During this period of changes, several international diners opened in Egypt and have proven to be successfully attracting customers.Although different people are always seeking different styles such as Authentic Egyptian, Italian, Shisha serving cafes, quick coffee serving cafes, each sector proved to find their own clientele. Places such as Hardrock Cafe, Apple Bees and Rainforest Cafe have their own successful cases that should be similar to Planet Hollywood’s. Egyptians in general are usually very interested in celebrities and their lives. Planet Hollywood can easily depend on this point in its marketing plan and focus. Environmental Scanning: Macro environmental Forces: Socio-cultural FactorsThere a re more than 50 million people between the ages of 15 and 45 in Egypt which is approximately 65% of the population . This, as a result, has a great impact on the nature of the food service sales. The young generation has changing lifestyles and eating habits. They mainly go out for dinning as it is considered a source of entertainment. As such, the demand for the food services represented in fast food restaurants, informal dining, cafes/bars, has increased tremendously. However, in Egypt, both men and women are usually seeking places where then can smoke shisha.Usually, international chains forbid smoking of shisha in their restaurants as part of their regulations to avoid health and environmental hazards. Economic Factor The Egyptian population is mainly divided into two classes of either rich or poor. The middle class in between is demising. According to the World Bank Statistics of 2005, the income share help by the highest 20% of the Egyptian population is 41. 5% while the share of the next 20% is only 12. 6%. It is believed that this gap is not getting any smaller if not getting wider.The top 20% of the population are consistent with their dining out experience as eating out is considered a main sources of entertainment. Political Factors With the political instability in the country since the January 25th events, dining out is considered one of the few sources of entertainment that remained stable since other sources of entertainment such as parties and concerts are no longer as available as before. Restaurants are more likely to any new expansions making it the right time for Planet Hollywood to open and establish a good solid base in Egypt.However, this political instability also represents a risk to any new business especially with the lack of security witnessed. This security issue will have to be accounted for in choosing the location and operation of the restaurant. Environmental Factors Air pollution in Egypt and especially in Cairo is a matter of serious concern. The air quality in downtown Cairo is more than 10 to 100 times of acceptable world standards. In addition, the layout of tall buildings and narrow streets prevent the pollution from escaping and result in a thick and grey air.As a result, open-air restaurants in some areas, especially downtown Cairo and high density areas, may face some problems and may not be convenient all the time. Therefore, people are looking more for indoor recreation. Another concern is the availability of high quality raw material in Egypt. Due to the lack of training and education, there are a lot of improper agricultural practices, poor hygiene at all stages of food chain, absence of preventive controls in food processing and preparation operations.In addition, misuse of chemicals, raw materials contamination, inadequate or improper storage are also concerns for the food industry in Egypt. Such a situation highlights the importance of a high quality control process that should be implemen ted in any restaurant. Technological Factors People now have access to the internet all the time. They became more demanding and want to follow a certain lifestyle. They know exactly what they are looking for and where they can get which as a result creates a significant challenge in terms of meeting demands and defeating competition.Yet, this is a good opportunity since marketing can now be done easily using cheap online campaigns reaching the targeted customers. Micro environmental Forces Employees Employees are the image of any place, their attitude and commitment directly affects the restaurant’s reputation and customer perception of the place. Research has shown that 70% of customers’ return to a restaurant is usually related to the service and their positive experiences with employees; 68% of defecting customers leave due to negative employee attitudes.Therefore, Planet Hollywood’s employees should be experienced and passionate. They should receive regular trainings and should always be motivated to do their best. In addition, they will be closely monitored to gurantee that the customers are always satisfied. Suppliers Quality and freshness are the most important factors of the food served in any restaurant. Therefore, reliable food service suppliers take part in the success of any restaurant. Planet Hollywood will seek suppliers that will provide high quality products with on time consistent delivery.Our strategy will be to create a partnership-like relationship with suppliers to guarentee the success of the end product. Customers Planet Hollywood’s targeted clientel is already present in Egypt and is currently waiting for such an international diner to open in Egypt’s biggest cities such as Cairo, Alexandria and Sharm El Sheikh. Our clients would be 15-35 year old men and women seeking a luxurious yet afforadable dinning experience. Locations Prime locations that are easily reached with suffiecient parking places shou ld be sought.Currently, big shopping malls and diners concentrations are considered the places-to-be by Egyptians. Locations such as City Stars, Mall of Arabia, New Cairo and 6th of October cities should be checked for potential locations. Competitive Analysis: The Egyptian market is very competitive as it consists of many foodservice companies with dominant players that make it hard for small operators to succeed. This governance is due to the brands already having good grounds internationally, in addition to the huge advertising and marketing plans.Below is a list of the major competitors for Planet Hollywood. 1. â€Å"Americana†: Egyptian Co for international touristic projects (TGI Friday’s) First established in 1964 as a small trading company based in Kuwait, Amricana became the most successful restaurant operator in the Middle East that owns around 650 restaurants. â€Å"Americana† is a master franchisee to several leading international entities such as Ha rdees, Pizza Hut, KFC, TGI Friday's, Costa Cafe and Baskin-Robbins. TGI Friday’s is the main brand that would present a competition to Planet Hollywood. Competitive advantage: Fierce advertising and marketing plans for all its brands along with major offers and promotions. * The company has many outlets all over Egypt and is opening more and more each year. 2. Amer Group (Chili’s): Started in 1993 by introducing â€Å"Chili’s†, the famous American restaurant chain to Egypt and the Middle East, Amer Group expanded over the years to introduce more restaurants with a variety of cuisines such as Johnny Carinos, Studio Masr†¦etc. Chili’s will be one of the major competitors for Planet Hollywood. Competitive advantage: * High market penetration with many restaurants all over Egypt and in all the hot spots. Amer Group has managed to maintain a very good reputation among Egyptians through its many projects in different industries as well as very aggre ssive marketing plans. The name of the restaurants is directly related to the group which helped them to easily achieve customer loyalty. * Casual atmosphere that fits both youth and families. 3. Hard Rock Cafe: Established in 1971 in London, Hard Rock Cafe has over 172 venues in more than 51 countries around the world. It opened its branch in Sharm el sheikh in 1998 in Naema Bay; it also has one in garden city Cairo, another in Hurghada, and it is planning to open one soon in Nabe.It offers a wide selection of burgers, barbeques, and steaks, along with a variety of desserts and drinks. Internationally it is known to be among the top competitors for Planet Hollywood. Competitive advantages: * It has a very good reputation worldwide that makes it an attractive place for young outgoing population, and also for tourists coming to Egypt that’s why it is very successful in Sharm el Sheikh and Hurghada. * They focus on their employees and treat them like a family and create an envi ronment of fun where the employees look forward to come to work. They also focus on customers making sure that they deliver unique entertainment and dining experience. * Their music mix is very popular and very entertaining which makes Hardrock cafe the number one destination for outgoing youth with passion for music. 4. Planet Africa Part of the Mo’men group, Planet Africa was established in December 2004 in Cairo and it is considered the first themed restaurant in Egypt. The restaurant has the design of a jungle with African merchandise and souvenirs available at the entrance. Planet Africa offers a wide variety of International cuisine. Competitive advantage: First themed restaurant in Egypt and it is Egyptian so it attracts patriotic customers. * Ideal for families as the atmosphere is very kids friendly. * Reasonable prices relative to the portions and quality of food. 5. Sequoia: With only one branch in Zamalek, Sequoia is the favorite restaurant for high end, outgoing young people. It offers a wide range of Egyptian, Lebanese, Syrian, Italian cuisines as well as a very good sushi menu. The place also offers alcohols as well as water pipes. Competitive advantages: * Sequoia is located in Zamalek with a very nice view of the Nile. Considered a hot spot among classy young population. * Sequoia hosts very successful events during Ramadan, New Year’s and holidays. * Suits all tastes as it offers different types of cuisines. 6. Rainforest Rainforest opened in Egypt in 2008 by Wataniya Company for operating restaurants, the leading company in restaurant management in the Middle East, at the City Stars Mall. The design of the place is like a jungle with all types of animals. The high technology fitted into the design changes the sounds of animals every 10 minutes through CDs and there is a thunder storm every 30 minutes. Competitive advantage: Well known brand world wide * The high tech atmosphere of the jungle simulation makes it very attractive for kids and families. * Very good quality of food. SWOT Analysis: Strengths: * Strong popular name among various groups of the targeted market segment. * Branches already exists in nearby countries such as Dubai, Kwait and Riyad, with similar culture and menu adjustments. * Offers a variety of food that is already familiar and loved by the Egyptian population. * Well known for tourists visiting Egypt. * Strong established system of management that could be easily trained and implemented among local employees. Availability of kids menu and kids friendly atmosphere. * Ability to host both small and large events as well as offer outside catering. | Weaknesses: * Requires huge investment to find and build a branch that would be located in a relatively hot spot compared to competitors as well as big enough to maintain the restaurant image worldwide. * Prices are relatively high compared to some of the major competitors| Opportunities: * Egypt is a huge market that is now welcoming any n ew investment after the recession that occurred after the 25th of January events. Dinning out is now one of the necessities of life due to the casual lifestyle of most of the young Egyptians as well as families. * The trend of hosting parties and events outside is becoming more and more popular among Egyptians| Threats: * Fierce and well known competitors that use excellent promotional techniques. * Probability of unwelcoming an Americanized restaurant * After the 25th January events, Egypt became unstable both economically and politically which makes it a risky environment for any new business. | Market SegmentationDifferent strategies were used to segment the Egyptian market to identify our target market. Demographic Age: Household Income: Income is a very important factor in our segmentation process as Planet Hollywood is known to be an expensive high class restaurant. The following segments are recognized: * Low: ? EGP 12000/year * Low-Medium: EGP 12,000/year – EGP 24,000 /year * Medium: EGP 24,000/year – EGP 120,000/year * Medium-High: EGP 120,000 – EGP 240,000/year * High: ? EGP 240,000/yea Occupation: * Students * Workers * Employees * Middle Managers * Executives * Professionals Small-business owners * Large-business owners Social Class: Even though social class perception is directly linked to the income level of the family, but it is also influenced by the family background which is a major contributor in determining the social class. There are three basic social classes in Egypt: Class A, Class B and Class C with sub categorization in each class (e. g: B1, B2 and B3) . Nonetheless, it is apparent, as mentioned before that Class B is diminishing. Marital Status: The marital status is reported as follows: * Single: 37. 31% * Married: 62. 69% Psychographic LifestyleDifferent people have different lifestyle patterns that change at different stages of life. According to the â€Å"Sagacity Lifestyle Model†, Lifestyle has four ma in stages identified as follows: * Dependent (ex. Children living with their parents) * Pre-family (ex. With their own households but don’t have children) * Family (ex. Parents with at least one child) * Late (ex. Parents with children who left their homes) A further sub-classification is by segmenting the above into outgoing and non-outgoing. Motives Planet Hollywood will be providing a unique kind of entertainment for its customers that is not available at any other competitors.Using the asset of celebrities’ investment in Planet Hollywood, customers might find various famous figures when dining might encourage customers to go. In addition, being able to position the brand as a hot spot for the different targeted segment will encourage customers to go in order to fit in and keep up with the social groups and standards. Behavioral Brand Loyalty Planet Hollywood is a strong popular name and can easily develop brand-loyal customers Benefit expectations Customers are gro uped according to similarities in the benefits that they look for in specific products or services.Benefits as location, cleanliness, social image, food service, quality, and hospitality. Use frequency Customers are segmented according to their frequency of dinning outdoors as follows: * Rarely, occasionally * once per month * twice per month * once per week * multiple times per week. Targeting Theme restaurants attract patrons based on mainly the overall dining experience and the entertainment value received. The chosen theme dictates the interior decor, music, type of food, the food presentation and the appearances of the staff. Theme restaurants also sell licensed merchandise as souvenirs.For our target market selection, we have considered several segments from which we could come up with Planet Hollywood possible target diners; the most relevant segmentation schemes were: age, income, social class, and lifestyle. Age| Household income| Social Class| Lifestyle| 0 – 15| ? E GP 12000/year| Lower| Dependant| 15 -45| EGP 12,000/year – EGP 24,000/year| Lower Middle| Pre-family| 45-60| EGP 24,000/year – EGP 120,000/year| Upper Middle| Family| 60-80| EGP 120,000 – EGP 240,000/year| Upper| Late| | EGP 240,000/year| | | Targeting StrategyAs for our target strategy, we will be following the differentiation strategy. We will be designing more than one promotional message with which we will be providing each segment with its specific needs and communicating the different related benefits. Problem Statement Planet Hollywood is a well known international brand, offering a unique authentic Hollywood experience for its customers. The introduction of Planet Hollywood in Egypt will be a challenging process as it should emphasize on the well established brand and the unique experience offered by its famous themed restaurant.Dining service offers a huge market in Egypt, mainly because of the changing socio-cultural behaviors of people especially the tendency to be more outgoing. However, the proper targeting of customers and positioning of the restaurant are of most important in establishing the differentiated strategy of Planet Hollywood. Works Cited (n. d. ). Retrieved November 10, 2011, from AMEinfo. com The ultimate Middle East business resource: www. ameinfo. com FUNDINGUNIVERSE. (n. d. ). Retrieved November 10, 2011, from Planet Hollywood International, Inc. : http://www. fundinguniverse. om/company-histories/Planet-Hollywood-International-Inc-company-History1. html Hard Rock. (n. d. ). Retrieved November 10, 2011, from Hard Rock History: http://www. hardrock. com/Corporate/ market segmentation – psychographic segmentation . (n. d. ). Retrieved November 10, 2011, from Tutor2u: http://tutor2u. net/business/marketing/segmentation-psychographic. html Planet Hollywood International, I. (2006, July 6). The PH Insider. Retrieved October 27, 2011, from http://www. planethollywoodintl. com/privacy. php PLANNING: MARKETING STRATEGY AND PLANNING. (n. d. ).Retrieved November 10, 2011, from http://www. wadsworthmedia. com/marketing/sample_chapters/766816052_ch07. pdf Population. (n. d. ). Retrieved November 10, 2011, from Egypt State Information Service: http://www. sis. gov. eg/En/LastPage. aspx? Category_ID=19 Restaurants. (2010). Retrieved November 10, 2011, from Amer Group Holding: http://www. amer-group. com/Restaurants. aspx ——————————————– [ 2 ]. [ (Planet Hollywood International, 2006) ] [ 3 ]. [ (FUNDINGUNIVERSE) ] [ 4 ]. (Egypt, 2009) [ 5 ]. (http://web. worldbank. org) [ 6 ].Hassanein, Salah. â€Å"Air Pollution in Cairo – The Cost†. Arab world books. [ 7 ]. Egyptian Food Safety Information Center (EFSIC) [ 8 ]. Egyptian Food Safety Information Center (EFSIC) [ 9 ]. (Jim Heisler, Ph. D. , senior vp, Stakeholder Relationship Consulting) [ 10 ]. (Euromonitor International, Augus t 2008) [ 11 ]. [ (Restaurants, 2010) ] [ 12 ]. [ (Hard Rock) ] [ 13 ]. [ (AMEinfo. com The ultimate Middle East business resource) ] [ 14 ]. [ (Population) ] [ 15 ]. [ (market segmentation – psychographic segmentation ) ] [ 16 ]. [ (PLANNING: MARKETING STRATEGY AND PLANNING) ] d

New Example Final Exam Table

UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 1 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 07/05/2013 TUESDAY 1 Session 09:00 AM Code IBB42303 IED11203 IFD30104 IMD21503 Name COMPUTER VISION PRINCIPLES OF ELECTRIC CIRCUITS CCNA 4:WAN TECHNOLOGY WEB DESIGN Institute MIIT MIIT MIIT MIIT Group L01 L01 L01 L01 Tot. Stud. Venue Seat 20 – 35 44 – 50 13 – 35 1 – 19 1 – 50 6 – 12 1 – 50 5-5 1 – 85 1 – 37 1-1 1 – 50 38 – 50 36 – 43 2 – 50 Total 16 7 23 19 50 7 50 1 85 37 1 50 13 8 49 16 1805/06 7 1007/08 23 1007/08 69 1805/06 1807/08 IMD21603 INSTRUCTIONAL DESIGN MIIT L01 7 1007/08 2007/08 INB24302 PROJECT MANAGEMENT MIIT MIIT L01 L01 1 1007/08 WBB10202 INNOVATION MANAGEMENT 122 Level29 2005/06 L02 64 2406/07 2404/05 2005/06 L03 57 1007/08 2406/07 Total 2 02:00 PM IAB40803 PORTFOLIO DESIGN AND MANAGEMENT MIIT L01 416 5 1807/08 44 – 48 5 UNIVERSITI KUALA L UMPUR Report ID : PQR004 Page : 2 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 07/05/2013 TUESDAY 2 Session 02:00 PM Code IGB30303 Name CYBER LAW Institute MIIT Group L01 Tot. Stud. Venue Seat 1 – 20 1 – 50 1 – 50 1 – 48 21 – 50 85 – 85 49 – 50 33 – 58 59 – 84 1 – 50 1-7 8 – 36 37 – 50 1 – 31Total 20 50 50 48 30 1 2 26 26 50 7 29 14 31 120 2007/08 1805/06 2005/06 L02 78 2404/05 2007/08 IGD20103 IGD20302 IGD21302 IMB11703 ITD10103 MATHEMATICS 3 MATHEMATICS FOR TECHNOLOGIES 3 TECHNICAL MATHEMATICS 3 INTRODUCTION TO MULTIMEDIA FUNDAMENTALS OF PROGRAMMING MIIT MIIT MIIT MIIT MIIT L01 L01 L01 L01 L01 1 2 Level29 1807/08 26 Level29 26 Level29 57 2406/07 805/06 L02 L03 29 805/06 45 805/06 807/08 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 3 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 07/05/2013 TUESDAY 2 Session 02:00 PM C ode ITD10903 Name C# PROGRAMMING Institute MIITGroup L01 L02 Tot. Stud. Venue Seat 1 – 47 48 – 50 1 – 48 32 – 50 49 – 49 49 – 50 1 – 32 Total 47 3 48 19 1 2 32 47 1007/08 51 1007/08 1005/06 L03 22 807/08 2404/05 1005/06 ITD21003 JAVA PROGRAMMING MIIT L01 Total 32 Level29 541 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 4 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 08/05/2013 WEDNESDAY 3 Session 09:00 AM Code IBB21103 IBB42703 ICB41303 IDB40203 Name SIGNALS AND SYSTEMS PATTERN RECOGNITION PROJECT MANAGEMENT FOR E-COMMERCE PROJECT MANAGEMENT Institute MIIT MIIT MIIT MIIT Group L01 L01 L01 L01 Tot. Stud. VenueSeat 1 – 30 47 – 50 49 – 50 1 – 50 1-5 1 – 50 6 – 85 1-1 26 – 47 1 – 50 1-9 31 – 42 48 – 50 Total 30 4 2 50 5 50 80 1 22 50 9 12 3 30 2406/07 4 2 2404/05 2406/07 105 1807/08 Level29 1805/06 L02 81 Level29 1007/08 IEB20503 IFD20703 INTRODUCTION TO FINANCE UNIX PROGRAMMING MIIT MIIT L01 L01 22 1007/08 59 2005/06 2404/05 IKB41203 IKB41303 ADVANCED CYBER FORENSICS PROJECT MANAGEMENT FOR INFORMATION SECURITY SOFTWARE ENGINEERING PROJECT MANAGEMENT MIIT MIIT L01 L01 12 2406/07 3 1007/08 ISB41403 MIIT L01 6 2406/07 43 – 48 6 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 5 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule FinalSemester January 2013 Date 08/05/2013 WEDNESDAY 3 Session 09:00 AM Code Name Institute MIIT Group L01 Tot. Stud. Venue Seat 1 – 50 1 – 11 2-8 12 – 50 10 – 46 15 – 15 1 – 45 1 – 28 46 – 50 9 – 14 29 – 50 Total 50 11 7 39 37 1 45 28 5 6 22 WEB10302 FUNDAMENTAL ENGLISH 61 2007/08 807/08 L02 46 1007/08 807/08 L03 WQD10102 TECHNICAL MATHEMATICS 1 WQD10103 TECHNICAL MATHEMATICS 1 MIIT MIIT L01 L01 L02 37 2404/05 1 1007/08 45 1005/06 33 805/06 1005/06 L03 28 1007/08 805/06 Total 4 02:00 PM IBB12503 ICB46703 IFD2080 2 ELECTROMAGNETICS FOR ENGINEERS SECURITY FOR ECOMMERCE PROJECT MANAGEMENT MIIT MIIT MIIT L01 L01 L01 75 12 1807/08 4 1807/08 1 – 12 19 – 22 25 – 36 1 – 50 23 – 50 35 – 49 37 – 40 12 4 12 50 28 15 4 62 2007/08 805/06 IGB22302 IMB20803 INB24203 INTRODUCTION TO ECONOMETRICS WEB-BASED AUTHORING JAVA PROGRAMMING MIIT MIIT MIIT L01 L01 L01 28 1807/08 15 807/08 4 2007/08 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 6 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 08/05/2013 WEDNESDAY 4 Session 02:00 PM Code INB47302 INB47303 INB47703 ISB16003 Name REAL-TIME SYSTEM REAL-TIME SYSTEM DIGITAL SIGNAL PROCESSING OBJECT-ORIENTED PROGRAMMING Institute MIIT MIIT MIIT MIITGroup L01 L01 L01 L01 L02 Tot. Stud. Venue Seat 34 – 45 46 – 49 13 – 18 1 – 42 43 – 85 1 – 19 1 – 24 1 – 34 1 – 50 1 – 10 11 – 24 Total 12 4 6 42 43 19 24 34 50 10 14 12 1007/08 4 6 1007/08 1807/08 42 Level29 62 Level29 1007/08 L03 ISB41203 ITD21203 REUSE AND COMPONENTBASED DEVELOPMENT ASP. NET WEB PROGRAMMING MIIT MIIT L01 L01 24 2406/07 34 807/08 60 1805/06 2007/08 L02 Total 14 2007/08 383 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 7 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 09/05/2013 THURSDAY 5 Session 09:00 AM Code IBB42203 INB35403 INB47605Name CRYPTOGRAPHY NETWORK TROUBLESHOOTING NETWORK TROUBLESHOOTING Institute MIIT MIIT MIIT Group L01 L01 L01 Tot. Stud. Venue Seat 22 – 46 81 – 85 48 – 49 47 – 50 1 – 50 1 – 23 1 – 31 32 – 80 1 – 50 1 – 50 1 – 11 12 – 50 1 – 21 1 – 39 40 – 50 1 – 21 22 – 46 1 – 47 Total 25 5 2 4 50 23 31 49 50 50 11 39 21 39 11 21 25 47 25 807/08 5 Level29 56 2007/08 807/08 2404/05 ISB42603 ITD21103 ADVANCED PROGRAMMING VISUAL BASIC. NET PROGRAMMING MII T MIIT L01 L01 L02 23 2005/06 31 Level29 49 Level29 111 1005/06 1007/08 805/06 WBB10102 TECHNOPRENEURSHIP MIIT L01 L02 60 805/06 807/08 WQD10203 TECHNICAL MATHEMATICS 2 MIITL01 L02 39 1805/06 32 1805/06 1807/08 L04 L05 Total 25 1807/08 47 2007/08 503 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 8 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 09/05/2013 THURSDAY 6 Session 02:00 PM Code IBB12304 IFD20104 INB30503 ISB30503 Name ELECTRIC CIRCUIT ANALYSIS CCNA2: ROUTER CONFIGURATION ALGORITHM AND DATA STRUCTURES DATA STRUCTURES AND ALGORITHMS Institute MIIT MIIT MIIT MIIT Group L01 L01 L01 L01 Tot. Stud. Venue Seat 32 – 45 1 – 31 46 – 50 1 – 50 1 – 39 1 – 34 40 – 50 35 – 50 31 – 41 1 – 56 57 – 85 1 – 30 Total 14 31 5 50 39 34 11 16 11 56 29 30 4 1007/08 31 1007/08 5 1007/08 89 1807/08 1805/06 L02 45 2007/08 1805/06 L03 27 2007/08 807/08 WED10302 FOUNDATION ENGLISH M IIT L01 L02 56 Level29 59 Level29 807/08 Total 326 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 9 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 10/05/2013 FRIDAY 7 Session 09:00 AM Code ICB10103 Name INTRODUCTION TO COMPUTING AND INFORMATION SYSTEMS Institute MIIT Group L01 L02 Tot. Stud. Venue Seat 1 – 38 1 – 19 39 – 50 40 – 47 41 – 50 1 – 50 1 – 12 47 – 50 34 – 50 85 – 85 84 – 84 1-7 13 – 50 59 – 83 21 – 39 8 – 40 1 – 33 31 – 58Total 38 19 12 8 10 50 12 4 17 1 1 7 38 25 19 33 33 28 38 2005/06 31 Level29 2005/06 IEB30403 ECONOMICS OF INNOVATION & ENTREPRENEURSHIP CCNA 3:LAN TECHNOLOGY MIIT L01 18 1005/06 1007/08 IFD20504 MIIT L01 62 805/06 807/08 IGB13203 INTRODUCTION TO ECONOMICS MIIT L01 22 2404/05 2406/07 Level29 IGB30602 IGD10703 TECHNOLOGY VENTURE AND ENTREPRENEURSHIP FUNDAMENTALS OF ACCOUNTING MIIT MIIT L01 L01 1 Level2 9 45 1007/08 807/08 IKB42303 INB48302 INB48303 ISB42403 ITD22303 OPERATING SYSTEM SECURITY VOIP VOIP WEB APPLICATION DEVELOPMENT OBJECT ORIENTED SYSTEM ANALYSIS AND DESIGN MIIT MIIT MIIT MIIT MIIT L01 L01 L01 L01 L01 5 Level29 19 1005/06 33 1007/08 33 2406/07 28 Level29 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 10 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 10/05/2013 FRIDAY 7 Session 09:00 AM Code MPW1133 Name PENGAJIAN MALAYSIA Institute MIIT Group L01 Tot. Stud. Venue Seat 1 – 50 1-7 1 – 19 8 – 50 20 – 50 1 – 25 Total 50 7 19 43 31 25 57 1807/08 1805/06 L02 62 2007/08 1805/06 L03 56 2007/08 2404/05 Total 8 03:00 PM IBB11504 IBB42603 ICB20403 C PROGRAMMING DATA COMPRESSION OBJECT ORIENTED SYSTEMS ANALYSIS AND DESIGN WEB-BASED SOFTWARE DESIGN E-BUSINESS MODELS MIIT MIIT MIIT L01 L01 L01 30 15 1805/06 13 1805/06 47 807/08 1 – 15 16 – 28 1 – 47 15 13 47 ICB26203 ICB36603 MIIT MIIT L01 L01 20 1807/08 8 1007/08 1807/08 1 – 20 49 – 50 45 – 50 29 – 44 25 – 48 1 – 24 29 – 39 20 2 6 16 24 24 11 IED24103 IGB40302 IKB20303 INB47503 MICROPROCESSOR BASED SYSTEM IT REVOLUTION: MYTH OR REALITY SYSTEM ADMINISTRATION SYSTEM ADMINISTRATION MIIT MIIT MIIT MIIT L01 L01 L01 L01 Total 16 1807/08 24 1007/08 24 1007/08 11 1805/06 178 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 11 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 11/05/2013 SATURDAY 9 Session 09:00 AMCode IAB30703 Name 3D PARTICLE AND DYNAMICS Institute MIIT Group L01 Tot. Stud. Venue Seat 40 – 50 42 – 49 1 – 35 1 – 39 1 – 50 1-4 50 – 50 61 – 81 1 – 50 1 – 49 48 – 49 1 – 26 48 – 50 1 – 29 1 – 41 1 – 47 1 – 60 50 – 50 Total 11 8 35 39 50 4 1 21 50 49 2 26 3 29 41 47 60 1 19 2005/06 2404/05 IEB31003 IED11102 IED23503 STRATEGIC MANAGEMENT INTRODUCTION TO ELECTRONICS MICROPROCESSOR TECHNOLOGY MIIT MIIT MIIT L01 L01 L01 35 2404/05 39 2005/06 54 1807/08 805/06 IFD20303 IGB11103 IGD10102 MICROPROCESSOR PRINCIPLES OF MANAGEMENT INTRODUCTION TO BUSINESS ORGANISATION MIIT MIIT MIIT L01 L01 L01 1 807/08 1 Level29 99 1805/06 2007/08 IKB10203 IKB31103 IMB10103 IMB20503 IMD20603 INB23604 INB35605 INB47103 ROUTER CONFIGURATION BUSINESS CONTINUITY PLANNING VISUAL PROGRAMMING MULTIMEDIA INSTRUCTIONAL DESIGN DIGITAL ANIMATION ROUTING PROTOCOLS AND CONCEPTS ADVANCED ROUTING ADVANCED ROUTING MIIT MIIT MIIT MIIT MIIT MIIT MIIT MIIT L01 L01 L01 L01 L01 L01 L01 L01 2 807/08 26 2406/07 3 1007/08 29 1005/06 41 807/08 47 1007/08 60 Level29 1 2007/08 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 12 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 11/05/2013 SATURDAY 9 Session 09:00 AMCode ISB16103 Name INTRODUCTION TO SOFTWARE ENGINEERING Institute MIIT Group L01 Tot. Stud. Venue Seat 36 – 41 30 – 50 27 – 50 42 – 47 5 – 50 82 – 85 Total 6 21 24 6 46 4 27 2404/05 1005/06 ISB23203 VISUAL PROGRAMMING MIIT L01 30 2406/07 807/08 ITD12203 COMPUTER ARCHITECTURE MIIT MIIT L01 L01 Total 46 805/06 4 584 33 Level29 116 1805/06 1807/08 2007/08 Level29 WBB11103 PRINCIPLES OF MANAGEMENT 10 02:00 PM IBB42103 ICB20503 SYSTEM PERFORMANCE MODELING DATABASE MANAGEMENT SYSTEM MIIT MIIT L01 L01 1 – 33 1 – 50 1 – 50 1 – 16 47 – 48 73 – 84 31 – 46 1 – 31 17 – 30 57 – 72 40 – 46 33 50 50 16 2 12 16 31 14 16 7ICB26403 IED12102 IFD21603 IGB12102 IKB10103 IKB41403 IMB20703 DATABASE SYSTEMS ANALOGUE ELECTRONICS WIRELESS NETWORKS MATHEMATICS FOR TECHNOLOGIST 1 INFORMATION SECURITY SOFTWARE AND SYSTEM VULNERABILITIES MULTIMEDIA DATABASE SYSTEMS MIIT MIIT MIIT MIIT MIIT MIIT MIIT L01 L01 L01 L01 L01 L01 L01 2 805/06 12 Level29 16 2007/08 31 1007/08 14 2007/08 16 Level29 7 805 /06 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 13 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 11/05/2013 SATURDAY 10 Session 02:00 PM Code IMD20503 ISB31203 Name DIGITAL AUDIO AND VIDEO SOFTWARE INTEGRATIONInstitute MIIT MIIT Group L01 L01 Total Tot. Stud. Venue Seat 1 – 39 34 – 56 Total 39 23 39 805/06 23 Level29 309 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 14 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 12/05/2013 SUNDAY 11 Session 09:00 AM Code IFD10304 Name CCNA1:NETWORK FUNDAMENTALS Institute MIIT Group L01 L02 Tot. Stud. Venue Seat 1 – 44 33 – 50 81 – 84 80 – 80 1-3 1 – 50 4 – 32 44 – 72 79 – 79 1 – 43 73 – 78 45 – 45 24 – 50 11 – 50 1 – 18 19 – 32 14 – 50 1 – 23 Total 44 18 4 1 3 50 29 29 1 43 6 1 27 40 18 14 37 23 44 807/08 22 2404/05 Level29 IMB31503 IMD10 303HUMAN COMPUTER INTERACTION BASIC GRAPHIC DESIGN MIIT MIIT L01 L01 1 Level29 53 1805/06 1807/08 L02 IMD11303 INB12404 INB22603 INB48202 INB48203 INTRODUCTION TO MULTIMEDIA MICROPROCESSOR AND DIGITAL SYSTEM MICROPROCESSOR HIGH SPEED NETWORK (BROADBAND) HIGH SPEED NETWORK (BROADBAND) MIIT MIIT MIIT MIIT MIIT L01 L01 L01 L01 L01 29 1805/06 29 Level29 1 Level29 43 Level29 6 Level29 28 807/08 2406/07 ISB10103 PRINCIPLES OF COMPUTER PROGRAMMING MIIT L01 58 2005/06 2404/05 L02 ISB36403 INTERACTION DESIGN MIIT L01 14 2404/05 60 805/06 2406/07 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 15 of 27 Date : 16-APR-2013 04:02 PMExam Schedule Final Semester January 2013 Date 12/05/2013 SUNDAY 11 Session 09:00 AM Code ITD20603 Name DATA STRUCTURE Institute MIIT Group L01 Tot. Stud. Venue Seat 85 – 85 1 – 50 1 – 50 33 – 50 1 – 10 Total 1 50 50 18 10 51 Level29 1005/06 ITD22403 DATABASE SYSTEMS MIIT L01 78 2007/08 1805/06 2005/06 Total 12 02:00 PM IED12503 IE D24203 IGB10503 IGB30702 IKB41103 ELECTRICAL CIRCUIT ANALYSIS COMPUTER PLATFORM ENGINEERING MATHEMATICS 2 STARTING UP A NEW VENTURE ADVANCED NETWORK SECURITY MIIT MIIT MIIT MIIT MIIT L01 L01 L01 L01 L01 Total 517 24 Level29 20 2007/08 9 805/06 60 – 83 29 – 48 13 – 21 35 – 59 1 – 34 24 20 9 25 34 5 Level29 34 Level29 112 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 16 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 13/05/2013 MONDAY 13 Session 09:00 AM Code ICB26303 Name INTRODUCTION TO ECOMMERCE SYSTEMS Institute MIIT Group L01 Tot. Stud. 6 Venue 805/06 1005/06 Seat 50 – 50 46 – 50 78 – 84 10 – 50 85 – 85 32 – 50 1-9 1 – 50 31 – 50 33 – 48 1-7 1 – 50 1 – 31 1 – 62 1 – 34 63 – 77 1 – 49 1 – 30 Total 1 5 7 41 1 19 9 50 20 16 7 50 31 62 34 15 49 30 ICB41503 IDD20103 E-COMMERCE DEVELOPMENT FUNDAMENTALS OF NETWORK MIIT MIIT L01 L01 7 Level29 42 2007/08 Level29 IEB20403 IFD20603INTRODUCTION TO ACCOUNTING NETWORK MANAGEMENT MIIT MIIT L01 L01 19 807/08 59 2007/08 2005/06 IFD30203 IGB12402 IGD10803 NETWORK SECURITY BUSINESS MATHEMATICS STATISTICS MIIT MIIT MIIT L01 L01 L01 20 1807/08 16 2406/07 57 2404/05 1805/06 IKB20603 INB12604 INB23704 INB47402 INB47403 ISB23103 ADVANCE NETWORKING NETWORK FUNDAMENTALS LAN SWITCHING WIRELESS NETWORK WIRELESS NETWORK SOFTWARE REQUIREMENTS ENGINEERING MIIT MIIT MIIT MIIT MIIT MIIT L01 L01 L01 L01 L01 L01 31 807/08 62 Level29 34 1005/06 15 Level29 49 805/06 30 1807/08 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 17 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule FinalSemester January 2013 Date 13/05/2013 MONDAY 13 Session 09:00 AM Code ISB42303 Name SOFTWARE CONFIGURATION MANAGEMENT INTRODUCTION TO INFORMATION TECHNOLOGY Institute MIIT Group L01 Tot. Stud. Venue Seat 1 – 25 Total 25 25 2406/07 ITD12103 MIIT L01 57 2406/07 1007/08 26 – 32 1 – 50 35 – 45 8 – 50 7 50 11 43 L02 54 1005/06 2404/05 Total 14 02:00 PM ICB47503 IDB20203 IEB30503 IFD20203 IKB42003 INB10403 CUSTOMER RELATIONSHIP MANAGEMENT OPERATING SYSTEMS MANAGEMENT OF IT RESOURCES FUNDAMENTALS OF VOICE AND DATA CABLING INCIDENT HANDLING AND RESPONSE DIGITAL SYSTEM MIIT MIIT MIIT MIIT MIIT MIIT L01 L01 L01 L01 L01 L01 83 21 1005/06 50 1807/08 30 Level29 34 Level29 20 Level29 78 1007/08 1005/06 29 – 49 1 – 50 1 – 30 51 – 84 31 – 50 1 – 50 1 – 28 1 – 49 21 50 30 34 20 50 28 49 ITD32603 HUMAN COMPUTER INTERACTION MIIT L01 49 1805/06 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 18 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 13/05/2013 MONDAY 14 Session 02:00 PM Code MPW1143 Name PENGAJIAN ISLAM Institute MIIT Group L01 Tot. Stud. Venue Seat 1-7 1 – 50 1 – 11 8 – 50 12 – 50 Total 7 50 11 43 39 57 805/06 2406/07 L02 54 2404/05 805/06 L03 Total 39 2404/05 432 UNIVERSITI KUALA LUMPUR Report ID : PQR004Page : 19 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 14/05/2013 TUESDAY 15 Session 09:00 AM Code IBB31103 Name INTRODUCTION TO ARTIFICIAL INTELLIGENCE Institute MIIT Group L01 Tot. Stud. 9 Venue 1007/08 2007/08 Seat 47 – 47 43 – 50 19 – 42 35 – 46 Total 1 8 24 12 ICB10203 IEB30703 COMPUTER ORGANIZATION IMAGINATION AND CREATIVITY PROBLEM SOLVING DIGITAL ELECTRONICS MIIT MIIT L01 L01 24 2007/08 12 1007/08 IED12303 MIIT L01 L02 44 1807/08 47 2404/05 1807/08 1 – 44 1 – 41 45 – 50 42 – 50 1 – 50 1-8 9 – 41 1 – 50 1 – 18 42 – 45 1 – 29 30 – 34 46 – 46 44 41 6 9 50 8 33 50 18 4 29 5 1 IGD10202PENDIDIKAN ISLAM MIIT L01 67 2404/05 2005/06 805/06 INB23103 INB48103 DATA COMMUNICATIONS NETWORK MANAGEMENT MIIT MIIT L01 L01 33 805/06 68 1805/06 2007/08 MPW1153 MPW21 43 PENDIDIKAN MORAL PENGAJIAN ISLAM MIIT MIIT L01 L01 L02 4 805/06 29 1007/08 5 1 343 1007/08 805/06 MPW2153 PENDIDIKAN MORAL MIIT L01 Total 16 02:00 PM UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 20 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 14/05/2013 TUESDAY 16 Session 02:00 PM Code IMB42003 INB24604 INB35503 ISB42503 Name WEB APPLICATION DEVELOPMENT WAN TECHNOLOGY INTERNET PROGRAMMING INTERNET PROGRAMMINGInstitute MIIT MIIT MIIT MIIT Group L01 L01 L01 L01 L02 Tot. Stud. 1 Venue Level29 Seat 67 – 67 1 – 48 62 – 66 1 – 32 33 – 61 1 – 30 Total 1 48 5 32 29 30 48 1807/08 5 Level29 32 Level29 29 Level29 30 805/06 145 ITD31303 PHP WEB PROGRAMMING MIIT L01 Total UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 21 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 15/05/2013 WEDNESDAY 17 Session 09:00 AM Code IBB22203 ICB47203 IDB20103 IGB10003 IGB12202 IGB40102 INB35303 Name MICROCONTROLLER SUPPLY CHAIN MANAGEMENT COMPUTER NETWORKS ENGINEERING MATHEMATICS 1 MATHEMATICS FOR TECHNOLOGIST 2Institute MIIT MIIT MIIT MIIT MIIT Group L01 L01 L01 L01 L01 L01 L01 Tot. Stud. Venue Seat 39 – 48 1 – 42 1 – 32 1 – 47 1 – 38 29 – 49 1 – 28 1 – 50 43 – 46 49 – 50 47 – 48 48 – 85 Total 10 42 32 47 38 21 28 50 4 2 2 38 10 2406/07 42 1007/08 32 807/08 47 Level29 38 2406/07 21 1805/06 78 1805/06 1807/08 TECHNOLOGY INNOVATION MIIT AND ENTREPRENEURSHIP NETWORK SECURITY MIIT MPW1113 MPW1123 MPW2113 MPW2123 BAHASA KEBANGSAAN (A) BAHASA KEBANGSAAN B BAHASA KEBANGSAAN (A) BAHASA KEBANGSAAN (B) MIIT MIIT MIIT MIIT L01 L01 L01 L01 Total 4 2 2 1007/08 2406/07 1007/08 38 Level29 314 9 1807/08 18 02:00 PMIEB30903 IGD20203 INB34403 ISB37503 OPERATIONS MANAGEMENT MATHEMATICS FOR IT SYSTEM AND NETWORK PROGRAMMING REAL TIME AND EMBEDDED SYSTEMS MIIT MIIT MIIT MIIT L01 L01 L01 L01 42 – 50 1 â €“ 41 1 – 60 1 – 49 9 41 60 49 41 1807/08 60 Level29 49 1805/06 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 22 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 15/05/2013 WEDNESDAY 18 Session 02:00 PM Code MPW2133 Name PENGAJIAN MALAYSIA Institute MIIT Group L01 Tot. Stud. Venue Seat 1 – 50 61 – 69 Total 50 9 59 1007/08 Level29 Total 218 UNIVERSITI KUALA LUMPUR Report ID : PQR004Page : 23 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 16/05/2013 THURSDAY 19 Session 09:00 AM Code ICB42003 IGB10403 IGB13103 Name MANAGEMENT INFORMATION SYSTEMS DISCRETE MATHEMATICS FOR IT PRINCIPLE OF MARKETING Institute MIIT MIIT MIIT Group L01 L01 L01 Total Tot. Stud. Venue Seat 59 – 74 1 – 42 43 – 58 Total 16 42 16 16 Level29 42 Level29 16 Level29 74 8 1805/06 20 02:00 PM IBB11204 ICB10303 IKB42203 INB10303 INB24403 ISB41303 DIGITAL PRINCIPLES INTRODUCTION TO EBUSINESS SECURE S OFTWARE DEVELOPMENT DIGITAL PRINCIPLES SYSTEM TOOLS AND ADMINISTRATION SOFTWARE TESTINGMIIT MIIT MIIT MIIT MIIT MIIT L01 L01 L01 L01 L01 L01 Total 36 – 43 37 – 58 1 – 48 1 – 35 1 – 36 59 – 77 8 22 48 35 36 19 22 Level29 48 1807/08 35 1805/06 36 Level29 19 Level29 168 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 24 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 17/05/2013 FRIDAY 21 Session 09:00 AM Code IFD20403 Name OPERATING SYSTEM Institute MIIT Group L01 Tot. Stud. Venue Seat 1 – 50 1 – 30 1 – 71 46 – 50 72 – 85 1 – 45 1 – 43 Total 50 30 71 5 14 45 43 80 2406/07 2404/05 IGB20303 IKB31003 PROBABILITY AND STATISTICS FOR IT CYBER FORENSICS MIIT MIIT L01 L01 1 Level29 19 1807/08 Level29 INB33103 ISB23303 TELECOMMUNICATIONS SOFTWARE DESIGN MIIT MIIT L01 L01 Total 45 1807/08 43 1007/08 258 63 1805/06 1807/08 22 03:00 PM IFD21903 NETWORK OPERATING SYSTEM MIIT L01 34 – 46 1 – 50 1 – 33 13 50 33 INB35705 MULTILAYER SWITCHING MIIT L01 Total 33 1805/06 96 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 25 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 03/06/2013 MONDAY 25 Session 09:00 AM Code IDP05303 Name KOREAN LANGUAGE BEGINNERS Institute MIIT Group L01 Total Tot. Stud. 7 7 Venue 2102 Seat 1-7 Total 7 UNIVERSITI KUALA LUMPUR Report ID : PQR004Page : 26 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 04/06/2013 TUESDAY 27 Session 09:00 AM Code IDP01103 Name INTRODUCTION TO PC HARDWARE AND MAINTENANCE Institute MIIT Group L01 Tot. Stud. 7 Venue 2102 Seat 1-7 Total 7 Total 7 UNIVERSITI KUALA LUMPUR Report ID : PQR004 Page : 27 of 27 Date : 16-APR-2013 04:02 PM Exam Schedule Final Semester January 2013 Date 05/06/2013 WEDNESDAY 29 Session 09:00 AM Code IDP02105 Name MATHEMATICS 1 Institute MIIT Group L01 Total Tot. Stud. 7 7 7 7 Venue 2102 Seat 1-7 Tot al 7 30 02:00 PM IDP05103 FUNDAMENTALS OF SPEECH COMMUNICATION MIIT L01 Total 2102 1-7 7