International Tourism Systems for Gold Coast- myassignmenthelp

Question: Discuss about theInternational Tourism Systems for Gold Coast Region. Answer: Introduction The Gold coast region is one of the most attractive and known places of Australia. It is liked by most of the tourist and has become one of the favorites as tourist destinations. The company contributes in the growth of economic activities for the tourism industry. Due to globalization and the change in climate gold coast business was affected a larger level. It became difficult for the managers to cope up with the challenges that were frequently arising in the market. However, the company used strategic planning to manage the issues occurring in their business. Tourism is the main reason of the affected economy of Gold Coast. The use of Gold coast region resources by visitors is counted under the spent economy[1]. The company had to face issues like employment of new skilled candidates to handle the visitors, gross output and household income. The tourism expenditure is said to be discrete for any company like Gold Coast Region in Australia. It is obvious that to serve visitors, cos t will definitely going to spend. Also, it is necessary to meet the requirements of visitors to make them experience the best of a tourist attraction. This iterative review is based on the impacts of tourism on Gold Coast Region which is located in Melbourne, Australia. The key issues and potential problems will be represented in this literature review. Annotated Bibliography The article describes the change that has been adopted by the tourism industries to manage their overall budget. Tourism in Australia is broadly divided into two main categories National tourism packages and the International Tourism packages. Both of these differ in the range of services that are provided to the visitors. Prices of National visitors are negotiable while there are different offers available for the International visitors[2]. Tourism industry plays a vital role in increasing economy of a company. Gold Coast Region had the positive impact of the tourism industry as it provided opportunities for the people by giving them employment and it was also beneficial for people who were looking out for a good opportunity in the same functional area. This article is an insight into tourism industry[3]. For years, Australia is the most renowned country in the world that have worlds best tourist destinations. The country has gone through extreme conditions considering the economic value. The downfall in the tourism business in 2012 led to the declination in the profits companies used to gain. The industries then build up strategies regarding domestic tourism, leisure travel etc. for the visitors[4]. The most profits were earned by the international tourism events conducted by the tourism industries of Australia. After the phase of extreme conditions, the tourism industries were able to stabilize themselves with the growing population and affecting globalization[5]. Visitors liked the tourist destinations that affected the visiting rate of Gold Coast. This region finally survived the deprivation of financial resources and somehow managed to deliver best services to the customers. The Gold Coast Region came to know the most liked pla ces in Australia by the visitors which contributed in the success of tourism industries. This tourist destination has achieved number of visits from China as recorded by the tourism sector. This proves that the place is appreciated by the visitors and also the positive reviews are achieved for Gold Coast. This article is based on the impact of tourism marketing expenditure for the international arrivals. Tourism marketing is the most crucial factor by which various cities of Australia are affected. Since Australia is the major tourist hub, people from various parts of the world come to visit the attractive places of Australia. Therefore, it is mandatory for the tourism companies of Australia to manage their marketing expenditure. Almost every visitor prefer to travel via international airlines to visit tourist destination in Australia. It is described in the article that the visitors that come to view Gold Coast face security issues regarding their personal information when arriving with an international flight[6]. These issues occur due to the change in Government policies which makes the mandatory changes in the checking process of airports. It has been reported that this issue have affected the promotional activities of tourism[7]. The modifications in tourism expenditure have affe cted the visitors in traveling to different tourist destinations in Australia. The journal describes the importance of tourist satisfaction for the overall tourism sector. The Internet has become the most effective medium for the tourists to connect with the tourism sector easily[8]. Customers can search for their desirable locations where they want to travel. Details of such destinations are available on the internet. Tourists can also book their tickets online which is less time consuming. To manage consumer satisfaction, tourism companies have tried to compensate them with extra vouchers for visiting destinations. The tourists are most attracted by the tourist destination packages offered to them They believe to have packages within the reasonable prices. Visitors want to spend time with their family and friends in the cozy place for which Gold Coast is the perfect one. Keeping these things in mind, the company owners decided to provide benefits to the visitors like combo tourist packages. This helped the company in managing their financial resources effecti vely. Another important thing which is most liked by the tourists is the facilities. Well furnished rooms, conveyance facilities, good food including various tourism packages are the most effective ways the company can choose to have the positive impact on tourism. This article describes providing better transport facilities to the visitors of Gold Coast by Public transport. Melbourne is one of the expensive tourist places in Australia, therefore, tourism companies are continuously trying to manage the costs for the visitors. The tourism has affected Gold Coast by creating a large number of visitor leads. During the initial days, the place was not used to be recognized by the people. But with the involvement of tourism sector for such an attractive place, many visitors started to visiting the place[9]. This increased the sales and marketing procedure of Gold Coast as well as company started to earn profits[10]. Although, the cost of managing tourists were applied by the company it gave the competitive advantage. The company owners tried to manage the expenditures made by the visitors by allocating better room services at affordable prices and negotiated the convenience charges. On one hand, company provided best services to the visitors, suppli ers played a vital role in generating more number of leads of visitors for the Gold Coast. This collaboration of internal and external stakeholders led to the success in the business of the company[11]. Later, the company provided incentives and bonus to the employees who contributed to achieving company's short-term goals and objectives. This article describes the business strategies that were used by the owners of Gold Coast to increase their economic value in the market. The method of scoping study was used to identify the benefits that the tourism are providing to the company. The company negotiated on the prices of services that they used to provide to the customers. The author has described in this journal about the sustainable growth in the tourism business by the contribution of the company for a being a part of the attractive tourist destination[12]. The scoping study was helpful in recognizing the key issues that the company was facing earlier and correspondingly provided feasible solutions. The purpose of scoping study is to understand the purpose of the company and to provide business solutions. It helps to analyze the key issues and the potential risks of the company. These issues are resolved by creating the strategic plan for the Gold Coast Region to attain business value in the market. Questionnaires a nd interviews were taken from the stakeholders (customer, suppliers, tourist sector officials) about the issues they face while using the services of Gold Coast. It has been found out that is project management technique proved useful for Gold Coast to identify key issues and to resolve them as early as possible[13]. This article describes the transformation of Gold Coast into the health-oriented city apart from being the best tourist place. Gold Coast is the non-metropolitan city of Australia which is famous for its beauty. Due to increase in population, there were numerous opportunities availed for the people searching for growth in their career. With the arrival of the 21st century, GCCC (Gold Coast City Council) initiated to transform the city into the health-oriented one. There were many activities and campaigns planned in the city in which most of the citizens participated. The council members and the citizens contributed in the health related projects. This paper has focused on describing the framework which was used by the Gold Coast to overcome challenges. The framework of knowledge-based urban development contributed in managing the research and development sector[14]. Blood donations camps were started in some of the urban areas to gather the interest of people for such an initiation. According to the statistics, it has been observed that it was a successful event. People outside the city also participated in the health projects to complete them for the specified duration. 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(Tourism management, 2013) Christopher Warrer Dip, Australian tourism statistics- a gap in information why there is a need to supplement existing statistics to build the local economic development (international Centre for Responsible Tourism, 2012)